Responsive Web Design in a nutshell

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responsive web design explained

We came across this great article from zadroweb.com, explaining responsive web design. What is it and what are it’s benefits? We thought we would share with you so you can find out!

Briefly, responsive web design employs cascading style sheets (CSS) and HTML5 along with a bit of JavaScript to create a fluid web page that can expand or contract to fit the end user’s screen size. Sites intuitively rearrange or remove content to better accommodate the screen size, resolution, and memory capabilities of the user’s device. This flexibility allows a web page to be fully legible and fully functional on anything from a 27 inch PC screen to a half inch mobile phone display. Without responsive design techniques, websites need to develop mirror sites, with the original site redirecting users according to the mobile apps they have installed on their mobile devices. While this answers some of the challenges posed by mobile use, it is clearly not as efficient or effective. Responsive web design vastly improves the user’s ability to interact with a given site, and that translates to lower bounce rates and increased conversions.

The SEO Benefits of Responsive Web Design
One of the reasons responsive web design is so important to SEO & PPC (search engine optimisation & Pay Per Click), is that it allows webmasters to maximize their link potential. Consider a site that has not been built to respond to the needs of multiple devices. That webmaster must build a number of alternate sites, for desktops, tablets and smartphones, to which the parent site can redirect the user. That  not only means creating and maintaining a number of duplicate sites, it means that SEO’s and webmasters will also have to build links and redirects to get potential users to the proper site. This is both costly and time consuming. With a responsive web site, the SEO only has to build one set of links and can eliminate redirects that can seriously impact a website’s search engine ranking.

Responsive vs. Mobile Sites
A responsive website retains the same information as the full desktop version in one URL and is managed in one place. A mobile site can be a completely different experience with different information, typically planned around the specific information a user would want to gather while on their mobile device

Article from: zadroweb.com

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