We came across this great article from zadroweb.com, explaining responsive web design. What is it and what are it’s benefits? We thought we would share with you so you can find out!
The SEO Benefits of Responsive Web Design
One of the reasons responsive web design is so important to SEO & PPC (search engine optimisation & Pay Per Click), is that it allows webmasters to maximize their link potential. Consider a site that has not been built to respond to the needs of multiple devices. That webmaster must build a number of alternate sites, for desktops, tablets and smartphones, to which the parent site can redirect the user. That not only means creating and maintaining a number of duplicate sites, it means that SEO’s and webmasters will also have to build links and redirects to get potential users to the proper site. This is both costly and time consuming. With a responsive web site, the SEO only has to build one set of links and can eliminate redirects that can seriously impact a website’s search engine ranking.
Responsive vs. Mobile Sites
A responsive website retains the same information as the full desktop version in one URL and is managed in one place. A mobile site can be a completely different experience with different information, typically planned around the specific information a user would want to gather while on their mobile device
Article from: zadroweb.com