5 ways graphic design improves marketing
Are you starting a new business this year? If so, here are 5 ways graphic design improves marketing and contribute to business success.
Your business will most likely have or require at some point a Marketing Strategy. At the heart of this strategy will be the plan to build your customer base by retaining clients or attracting new ones. Graphic design gives you the right first impression and will ensure your product or service will be noticed and trusted.
The 5 ways graphic design improves marketing are as follows:
- Builds trust with your customers
- Customer experience (UX)
- Improve your social media results
- Graphic design makes you memorable
- Support your brand message
1. Builds trust with your customers
Graphic design plays a part in almost everything we interact with on a day-to-day basis, whether we realise it or not.
A good example of this is a business website, especially eCommerce Websites. would you trust your money and purchase a product from a website that didn’t work well or looked amateur? It wouldn’t fill you with confidence, would it?
In fact, research shows that 94% of people wouldn’t trust a business if their website wasn’t professional. And if your customers don’t trust you, they will probably go somewhere else.
2. Customer experience (UX)
As previously mentioned above, a website can look great but it also needs to work well. How annoying is it when you click a button and it doesn’t go anywhere, or if a pop-up keeps appearing when you try and look at your product?
If a customer can’t find the information or product they are looking for easily, they will probably give up and go elsewhere. This is why UX design is on the list of 5 ways graphic design improves marketing.
By understanding good graphic design and user experience, we can resolve these issues to ensure our customers have the best experience when visiting our website, so not only will they purchase our products, but also return.
Using specialist graphic designers who have lots of experience in UX Design is worth finding. In a previous post, we talk about what Qualities a Graphic Designer should have.
3. Improve your social media results
With the popularity of Social Media increasing every day, the visuals we use become more and more important. Using unique well thought-out graphics will help increase your social media reach, engagement and results.
4. Graphic design makes you memorable
We have a great ability to remember the things we like. Even if the item we are looking at isn’t the actual product we remember, it reminds us of it.
This is how good design can make you memorable. In one of our previous post, we talk about the ‘Golden M’ and the ‘Swoosh’ in, ‘Logo Design – Why Your Business Needs One‘.
Without the company name assigned to these items and even a clue as to what the are, we know we are talking about McDonald and Nike. Good design is remembered for good reasons.
5. Support your brand message
As mentioned above, good memorable graphic design, that has strong foundations, conveys your brand message without having to say it. If used alongside a thorough marketing strategy your brand message comes across twice as strong.
This concludes our thoughts on the 5 ways graphic design improves marketing. If you have any further thoughts, please let us know in the comments below.
We provide Graphic Design in Cumbria and to client across the UK. You can view our graphic design portfolio and read more about our services. Contact us to find out how we could help your business improve its online presence. Call Pair Creative on 01229 840248 or email email@example.com
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