Character Design for Company Logo and Branding
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DescriptionAs part of a bigger project, we were given the chance to create a quirky little character that is being used as part of a new online personalised gift shop called, Gifting Guru. As part of the logo we created a 'Guru' character design which will be the 'face' of their brand. We first created sketches, before producing a first stage vector graphic using Adobe Illustrator. We then started to add colour, before finalising and adding further detail. He was then accompanied by the text 'Gifting Guru' and added to the website. The website design template was already set up using Wix, but we were able to use the popular online editor to ensure the brand was carried forward onto the website. Here's are a few images showing how the character design was produced.