Graphic Design is at the heart of our company, it plays a part in every one of our projects, no matter how small. As graphic designers, we pride ourselves in ensuring all our projects are thought about from a user perspective. We are based in Barrow-in-Furness in Cumbria and have helped not just local companies, but national companies of all sizes. Find out how our graphic design services, can help your business stand out from the rest!
How Graphic Design can help your business
With such competitive markets for almost every product or service imaginable, ensuring that you differentiate yourself from your competition is one of the most important issues a business faces. What makes you different from everyone else? Why should someone use your business instead of another? You may have a USP (Unique Selling Point) which you know makes you different, but how do you make potential customers aware of this? How do you translate what you know is great about your business, to the whole world? This is where graphic design and our graphics designers in Barrow can help.
Our designers can translate what your business does and, what it does better than everyone else. One of the biggest issues a start-up business faces (due to its limited history), is matching their professionalism with their appearance. Whether we like it or not, people still ‘judge a book by its cover‘ and in the case of a business, this will be from your graphic design, via your website, logo, corporate stationery and printed material.
What’s the difference between a logo and branding?
Whether you’re a multi-billion pound company, or a small market stall in your local town, the way you appear to the public matters. Just a name on a sign isn’t going to make you stand out from your competition. A professionally designed logo and corporate branding can be the difference between success and failure, between making a sale and losing one, or simply being taken seriously as a professional business.
So what’s the difference between a logo and branding? Try to think of it like this. Imagine you’re walking down the street and a famous person is walking towards you. You’re likely to recognise them because you have see their face in the paper or on TV. This is similar to how a logo works. Your logo is the ‘face’ of your brand and is how you’re recognised to the outside world. However, although you recognise their face, you probably don’t know much about them. What do they sound like? What do they like or dislike? What’s their favourite food or music? This is due to you not knowing anything about their personality. This is where your branding comes in to play. Your branding is like your personality. It explains the finer details of what you do, who you are and what you stand for. This is is the equivalent of what clothes you wear, how you speak and how you want to appear to others. A logo should be instantly recognisable as your business and can in somecases, suggest or reflect what you do by the use of a clever graphic/symbol or a strap line. However to know more about the company, you must understand the branding, which is delivered by a website, a leaflet or brochure design, as well as other forms of marketing.
Making the Right First Impression
Whether you’re meeting with a client face-to-face, speaking to them on the phone, or simply directing them to your website. Making the right first impression is key to ensuring a potential customer, becomes a regular valued customer. Your appearance as a business must convey professionalism, trust and loyalty. Our graphic designers here at Pair Creative, can help you with all aspects of your businesses appearence, such as website design, promotional leaflets, sales brochures and business stationery.
It can sometimes get overlooked, but your business stationery is one of the first items of your business your customer will see. Either at a networking event, or after an initial meeting, a business card is often passed to potential customers. This is their only connection to your business after you have left each others company. It needs to ‘stay in the mind’ of the person who received it, therefore it needs to look as professional as you and your company. How well does you business stationery reflect your business? Why not let Pair Creative help you create your new business stationery, or even upgrade your current design? After all, your business evolves over time, so why shouldn’t your appearence?
This is just a small selection of our Graphic Design work, created for a few of our clients, including logo design, branding, posters, leaflets, visualisations and more. Like anything you see? Why not contact us to see how we can help your business?